Barry E. Theal
Barry E. Theal is a veteran automotive detailing professional known for his deep technical knowledge, commitment to process-driven paint correction, and strong influence in professional coatings education. With decades in the industry, he built his reputation not on flash or hype, but on mastery, systems, and raising standards within the professional detailing community. As an educator, mentor, and coatings brand founder, he has focused on developing installer competency and long-term professional credibility, earning respect among peers who value precision, chemistry knowledge, and structured methodology. In short, Barry represents the technician-turned-industry-leader model, someone who built authority through skill, education, and consistent contribution to the craft
Crafting Excellence from the Ground Up
What started as a hands-on obsession with automotive detailing in 1993 has grown into a multifaceted ecosystem of car care. Today, I bridge the gap between high-level detailing services, premium product development, training and professional mentorship. My mission is simple: to elevate the standard of automotive excellence through education, innovation, and an unwavering attention to detail.
HOW CAN I HELP?
Car Detailing
Elevating vehicle preservation through advanced ceramic coatings, precision paint correction, and interior restoration services tailored for discerning owners.
Media & Publication
Barry Theal is a dynamic and engaging public speaker known for delivering insightful, experience-driven presentations that inspire professionals in the automotive detailing industry to elevate their skills and standards.
Training & Mentorship
Sharing industrial expertise through hands-on technical training and strategic business mentoring for those looking to excel in the detailing industry.
Brand Affiliations
Barry E. Theal is a founding partner and CEO of SB3 Coatings International, a professional ceramic coating company born from his decades of experience as a highly respected automotive detailing expert and educator. With a career built on technical precision and industry leadership, Barry set out to create a coatings brand that combined cutting-edge formulas curated with top chemists and professional installer standards, offering long-lasting protection and stunning finish results for vehicles worldwide. Under his guidance, SB3 Coatings has grown into a trusted name among certified detailers and surface specialists, known for premium ceramic systems, performance-driven innovation, and a commitment to raising professional detailing standards. Today SB3 Coatings has grown to a Global Presence with more than 7000 locations world Wide.
Under the leadership of CEO Barry E. Theal, Barjack Tools has emerged as a respected name in professional automotive detailing equipment, offering high-performance polishers and accessories engineered for precision, power, and ease of use. Barry brings his decades of industry experience and deep technical knowledge to the brand, helping ensure Barjack tools deliver reliable results for both seasoned professionals and passionate enthusiasts alike. From their versatile dual-action and rotary polishers to finely crafted pads and accessories, Barjack Tools reflects a commitment to quality and performance that resonates with detailers focused on achieving showroom-level finishes.
Detail King is a leading provider of professional auto detailing supplies, equipment, and hands-on training programs for detailers at every level. With a strong reputation built on quality, innovation, and real-world expertise, Detail King is dedicated to helping entrepreneurs and detailing professionals build successful, profitable businesses. From industry-leading products to comprehensive certification courses, Detail King delivers the tools and knowledge needed to excel in today’s competitive detailing market.
Barry E. Theal serves as Director of Training, bringing decades of hands-on experience and industry insight to the company’s educational programs. His leadership ensures that Detail King’s training remains practical, results-driven, and focused on helping students master advanced detailing techniques while growing sustainable businesses.
Elevate Your Craft Through Expert Mentorship
Master the art of automotive care with hands-on training sessions tailored to your goals. From professional paint correction techniques to the essentials of building a profitable detailing brand, I provide the roadmap to your success.
Elevate Your Craft
I’m always open to discussing new detailing projects, product partnerships, or mentorship opportunities. Let’s connect and refine your craft together.
Inquiries
hello@detailingexcellence.com
+61 (2) 5550 0123
Training
Professional detailing courses and one-on-one business mentorship.
A Master's Approach to Every Surface
Experience the perfect synergy of professional detailing mastery, premium product innovation, and expert-led mentorship tailored for the automotive industry.