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BARRY E. THEAL CD-SV, RIT
Barry E. Theal is an entrepreneur, educator, and published author with more than three decades of experience in automotive detailing. As founder of SB3 Coatings, CEO of Barjack Tools, and Director of Training at Detail King Training Institute, he is dedicated to advancing the industry through innovation, education, and professional servant based leadership. Barry serves on the International Detailing Association (IDA) Board of Directors and is a Recognized Independent Trainer (RIT). A recipient of the IDA’s 2023 Outstanding Service Award, he will serve as the association’s President-Elect in 2027. His book, Mastering the Craft of Automotive Detailing, brings together technical expertise, personal insights, and the principles of craftsmanship that have defined his career and his commitment to helping others succeed.
Mastering the Craft of Automotive Detailing combines the science and precision of professional detailing with the hard-earned lessons of a career spanning more than three decades. Barry E. Theal takes readers beyond step-by-step procedures to explore paint correction, polishing, chemical selection, tools, surface care, and protection, explaining not only how each process works, but why it matters. Alongside this technical foundation, he examines the business principles, professional mindset, and commitment to craftsmanship essential to building a lasting career. Through practical instruction and candid accounts of the successes, failures, and defining moments of his own journey, Barry offers aspiring detailers and experienced professionals a deeper understanding of the craft—and what it takes to master it.
Automotive Detailing Services
Rooted in knowledge. Refined through experience. Defined by craftsmanship.
DETAIL TRAINING
Great training doesn’t just teach you how to detail a vehicle. It teaches you to understand the process, make confident decisions, and take pride in your craft.
SPEAKING ENGAGEMENTS
For me, speaking is about making a genuine connection—sharing real experiences, honest perspectives, and hard-earned knowledge that people can use. My goal is to leave others encouraged, informed, and ready to take their next step