The Story

Early on

Barry was born and raised in Manheim, Pennsylvania. A town known for cars and football. Early on,  Barry never really had a desire for cars. Sports were his passion. Challenged by a  learning disability, Barry was never to fond of education. The challenges of Dyslexia really began to make comprehending a daily struggle. 



The Teenage years

During his teens, Barry held a variety of jobs. Growing up in a blue collar family, Barry started working at a young age in the summertime.  Barry's love for golf came from one of his firsts Jobs as caddie at the local country club. As he began to enter his late teens he worked two jobs. During the weekends he was a floor guard for the local roller rink and in the winter he worked for a high volume recon shop located on the grounds of Manheim Auto Auction. This is where his passion for detailing all began. 

The Roaring Twenties

The twenties were a strange and confusing time for Barry. Fresh out of the The United States Army and uncertain of hi future, he choose to take a year off to figure life out. Falling back into the detail business, he knew instantly this was the career for him. Little did he know the adventure it would take him on when he opened his first shop called Presidential Details. 

The Legacy

Presidential Details started with a dream. The journey for Barry to challenge himself to what has now become Set out to build his legacy as man, father and husband. Barry began to take detailing further then he ever imagined in such a short time.  Barry become widely known just just in his home town of Manheim, but on a international level. His abilities to color sand a car lead to a huge following amongst his peers, product vendors, and client's. 


In 2010 one of Barry's first endorsements went global. Partnering with Migliore Wax, Barry Theal and Migliore set out to sell one of the world's premier waxes. Migliore Presidenziale went global selling in a variety of online distribution Channels. Each one came autographed By Barry Theal himself, and Migliore Wax founder. To this day the wax can still be purchased on amazon and other online stores. Barry was the first detailer in The United States to have a wax named after his business by a product vendor.  


One of the highlights that really stand out in his Career was his years working with 3D Products International. Barry began to work with Owner Tunch Goren of 3D Products in developing a brand of products under the HD Car Care name which was a division of 3D Products. During his time with 3D Products Barry hosted a variety of technical trainings from California to Florida. One of the biggest highlights of his career with 3D was making a celebrity appearance at The Sema Show in 2013. 



In January of 2010 it was announced that The Dupont Registry and owner Thomas Dupont endorsed 10 detailers from across the country the slogan " There are detailers, and then there are these guys." Barry and his company Presidential Details was selected for that year. It was an honor to be recognized as one of the first top ten detailers with the Dupont Registry. 


After years of working with a variety of companies in product support and development Barry set out with a business partner Scott Ward to develop their own line of car care products called Americana Car Care. Later being sold as Americana Global after the development of a pad polishing system By Barry Theal. Today this brand still exists and is a now a global competitor. 

SB3 Coatings

Upon Completion of the sale of Americana Global. Barry Theal and Partner Scott Ward teamed up to create a Ceramic Coating Brand called SB3 Coatings International INC. Today this is a global Brand expanding 4 continents. 



Giving back is something Barry enjoys doing. He has a passion to dedicate his time to youth with troubled pasts and Dyslexia. Barry has donated both time and money over the years to help aide when he can. From charitable contributions, to working with teens, and even more so arranging training seminars to help raise money. 

Present Time

In the present time, Barry enjoys spending time with his family. He has a diehard passion for motorcycles and golf. He is an active member of the Masonic Community and 32nd Degree Freemason in the Northern Masonic Jurisdiction.  He is a Past Master of Mount Lebanon Lodge 226, and continues to enjoy the Masonic Community. 

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Shop Address:

34 North 16th Street Lebanon, PA 17042



© 2007-2019 by Barry E. Theal .